These marketers have increased their clients' profits by as much as 800
percent. Boost your brand and create sales with Facebook marketing.
Here's how.
With a 13-year track record of helping network marketing
organizations and small businesses achieve unprecedented growth, Jim
Lupkin decided it was time to
share his strategies with the world. He turned to best-selling author,
Brian Carter.
Carter, trusted by brands like NBC, Microsoft, and PrideStaff, has guided businesses to 800 percent profits and higher with Facebook marketing.
After reading Lupkin's case study on a network marketing company that
grew over seventy-million in sales with his approach, Carter knew it
was time for the pair to co-author a book. The authors are quick to
mention, however, that
Network Marketing For Facebook is
not valuable to only the network marketing industry. "We were not
surprised to hear that sales professionals and entrepreneurs love the
book too," says Carter. "These techniques will work for your business if
your
personal brand is part of the sales process."
Why Facebook you may ask? "Wouldn't it make sense to join the
community with the most people?" says Lupkin. "Facebook has more than
one billion users and is five times more popular than the next most
popular social network."
Here's just a taste of what you'll find inside the cover of
Network Marketing For Facebook.
1. Create an appealing Facebook profile.
When someone knows, likes and trusts you, they're more willing to
hear about your business. Your profile gives you this opportunity when
you use your profile picture; cover image, and "about" section properly.
Choose a professional profile picture. Use your cover image to give
people a snapshot of your personality. A complete "about" section makes
you more credible and rounds out your personality.
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2. Post publicly on Facebook.
Your goal is to let your friends know what you do for a living and how you can help them. For example, if you're a realtor:
Hey everybody! As you may know, I love helping people find their
dream home. If you know anyone that needs assistance, please message me.
If you're an insurance rep:
Hey there! As you may know, I love helping families be protected
from unforeseen tragedies. If you know anyone that needs life insurance,
please message me.
3. Use Facebook Messenger.
It is like email, but better. If you've previously conversed with a
prospect and you're getting ready to talk to them again, you can quickly
review all your previous talks in one place.
If you haven't spoken to a friend in a while, make sure to
re-establish the relationship first. You don't want them to feel like
you are only reaching out for business. You can say, "Hey! We haven't
spoken in a while. How have you been?" Only chat about your products if
they ask what you do.
4. Send messages based on past conversations and what you know about a friend.
A realtor example:
Hey Tom! I know you love houses with a view, and I seem to
remember you were looking for a house. Well, check out this amazing lake
view property! Do you want to come see it with me?
An insurance rep:
Hey Alicia! I know we're both family people, and it's been
awesome to see yours grow up on Facebook. I was super glad to find out
about this new life insurance option our company just created. It
provides for families like no other policy I've seen. Do you want to
hear more about it?
5. Keep the conversation going.
It's exciting to have someone respond to your messages! Thank them
for the response, give them additional information: pictures, videos and
details of your offering, and then let them know what is the next step.
If you don't hear back, send them a message once a week asking if
they wanted to take the next step. Be patient. Not everyone checks
Facebook daily.
6. Stay in touch.
It's only a matter of time until friends want your product. Stay in
touch on Facebook by posting quality content and interacting with your
friends' posts. Posting quality content is a balance between business
and personal: Too much of either can result in
failure.
Be personal 80% of the time. People do business with those they have
the best relationship with; so post about what's on your mind. Post
about business the other 20%.
The more you interact with your friend's posts, the more your
business posts appear in their newsfeed. Your friends will also see you
as a true friend, not someone just trying to sell them products. When
you comment on a friend's post, write from the heart. Treat it the same
as when you talk face to face.
7. Grow your friends to grow your income.
With over a billion users, Facebook offers an unlimited amount of
people to talk to if you take the time to build relationships.
Facebook's Graph Search
solves the new prospect obstacle by opening up their entire database to
you. All you need to do is take the time to reach out and build
relationships.
8. Create a group for support and inspiring sales teams.
Whether you're a manager motivating a team, or have a group of industry peers who want to support each other,
Facebook Groups
are the answer. You can move mountains when you belong to a group of
passionate people working toward the same goals, supporting each other
every day.
Once you start your group, post at least a few times a week. It could
be a question, words of motivation, pictures, or videos. Always like
and comment on what others are posting as well. Groups are like live
events happening 24 hours a day. When run correctly, it will become the
cornerstone of your success.
9. Remember, Facebook is part of the strategy, not the whole strategy.
Facebook connects you to new people and helps you develop
relationships. However, you still need to talk with people face to face,
over the phone, and at events. They also need to experience a "taste"
of your offering.
Editor's
Note: Looking for Email Marketing Services for your company ? If you
would like information to help you choose the one that's right for you,
use the questionnaire below to have our partner, BuyerZone, provide you
with information for free: